Riders Set New TV Record. Again.

The Riders/Stamps game from yesterday has set a new TV ratings record in the modern era. Overnight data from BBM Canada shows the game had an average audience of 2.54 million viewers. This made it the most-watched CFL playoff game (non-Grey Cup) ever. If you'll recall, last year's number for the same game in Regina was 2.2 million viewers. That's a 16% increase over 2009. Additionally, the audience peaked at 3.8 million people during the 4th quarter.

If you were wondering, the eastern final drew an average audience of 1.7 million viewers. Yep, the CFL still has a long way to go in Ontario.